1- Gloria Jeans Coffees has noticed an increase in complaints about customer service at its stores and is beginning to lose customers to competitors. The company needs to identify the problems and rectify them. Please give two methods this company can use to discover the problem and explain the methods in detail (In total 25 points). Your answer should have maximum 350 words.

2- How would Gloria Jeans Coffees enter the market with a new product in a market where there are various competitors with similar products and can benefit from situation analysis? Please apply your situation analysis approach (In total 25 points). Your answer should have maximum 350 words.

3- Develop a questionnaire for assessing consumer experience with Gloria Jean's Coffees products. (In total 50 points). Your questionnaire should have the following structure.

a. It should include 5 questions (items) for consumer experience using Likert scale.

b. It should include 5 questions (items) for consumer behavior (coffee consumption habits) using Likert scale.

c. It should include 5 questions (items) for consumer attitudes towards substitute products using Likert scale.

d. It should include 5 questions (items) for coffee attributes using constant sum scaling.

e. It should include 5 questions (items) for Gloria Jean's Coffees shops using semantic differential.

f. It should include 5 questions (items) for the reactions to Gloria Jean's advertisements using continuous rating scale.

g. It should include 5 questions (items) on demographics using nominal and ordinal scales.