1. Google Trends is a simple tool that ranks trending terms worldwide on a scale of 1 to 100. While it may not tell you exactly how popular a search term is, the ranking will give you a relative sense of which terms are popular and which are not.
A) True
B) False
2. Headlines for eNewsletter should be attention grabbing, long and complicated and need not to be search-engine optimized.
A) True
B) False
3. How a plain language should be?
A) Clear, Concise, Indirect
B) Understandable but not like everyday speech
C) Clear, understandable and direct
D) Like everyday speech, indirect and complicated grammar
4. How can a company benefit from creating a white paper?
A) It can help ensure that its sales team has the resources it needs.
B) It can help move prospects through the sales cycle.
C) It can help establish the company as credible and trustworthy in the publics eyes.
D) All of these
5. How does creating an account benefit a Wikipedia editor?
A) User name is revealed publicly
B) Does not reveal IP address
C) Offers identity protection
D) All of these
6. How long should meta-descriptions be?
A) 50 75 characters
B) 150 - 170 characters
C) 100 150 characters
D) 170 200 characters
7. How many outbound links should be included in a blog post (maximum)?
A) 5
B) 4
C) 3
D) 2
8. How many subscribers no longer find your newsletter relevant or necessary is called as subscription rate.
A) True
B) False
9. If the goal for your guest blogging is to get more website traffic, what should you include in your guest blog bio?
A) A link to a custom landing page or a page about a specific product/service.
B) A link to another blog
C) Ways to increase website traffic
D) All of these
10. Internal linking text, or anchor text should not just be a word-for-word copy and paste of a blog post title.
A) True
B) False
11. Internal linking text, or anchor text, should be descriptive, in that it briefly states what kind of information the reader will find at the other end of the link.
A) True
B) False
12. Keyword stuffing refers to continuously repeating the primary keyword in a content piece. A) True
B) False
13. Micro-opportunity windows refer to scheduled tweets that go out just before or after the hour.
A) True
B) False
14. One of the tips for promoting content is to approach influencers and discuss if they will promote the companys content in exchange for cross-promotional opportunities.
A) True
B) False
15. Online forums, White papers from the same company and Wikipedia are the sources which can be consulted when preparing a white paper.
A) True
B) False
16. Post tags are brief descriptions assigned to multimedia and are used for accessibility services and search engine indexing.
A) True
B) False
17. Purpose of Newsletter email is to inform customers about company news, improve brand awareness and build a relationship with your core audience.
A) True
B) False
18. Quora and Reddit do not allow companies to post purely promotional content.
A) True
B) False
19. Sending a press release email out the day before or day of an event is perfect. If you schedule it a few weeks ahead of time, it will be too early.
A) True
B) False
20. Skimming involves reading copy to understand its overall meaning and every detail.
A) True
B) False
21. Some keywords are marked as _________ keywords because a business doesn't want the wrong kind of traffic.
A) long tailed
B) Short tailed
C) negative
D) positive
22. Storyboards are more commonly used by a business working with a team of people to create a video.
A) True
B) False
23. Testimonials are statements that publicly speak to a negative experience an individual has had with a company.
A) True
B) False
24. Testimonials are statements that publicly speak to a positive experience an individual has had with a company (e.g. satisfied customers).
A) True
B) False
25. The following selection is written in: If you really want to hear about it, the first thing you'll probably want to know is where I was born, and what my lousy childhood was like, and how my parents were occupied and all before they had me, and all that David Copperfield kind of crap, but I don't feel like going into it, if you want to know the truth. The Catcher in the Rye by J.D. Salinger
A) First person
B) Second person
C) Third person
D) None of these
26. The ideal length for a sentence in web copy is 20 words or less. It is possible and easy to keep to such a limit while regularly using a complex syntactic structure.
A) True
B) False
27. The video which shows how your product or service addresses common pain points for your target audience are called as:
A) DIY video
B) Training Video
C) Explainer Video
D) Testimonials
28. Transitional Words and Phrases are connectors between ideas.
A) True
B) False
29. Trust symbols can include which of the following?
A) award and certification
B) client logos
C) membership badges and links to positive media
D) All of these
30. Trust symbols serve as public representations of the trustworthiness of what is stated in the landing page.
A) True
B) False
31. Trust symbols serve as public representations of the trustworthiness of what is stated in the landing page which can include award, certification, or membership badges; client logos; and links to positive media articles.
A) True
B) False
32. Two kinds of tags to be aware of when it comes to optimization are pre tags and post tags. A) True
B) False
33. Two kinds of tags to be aware of when it comes to optimization are: alt tags and post tags. A) True
B) False
34. We can always ignore Quora and Reddit for promoting our content as they do not attract any attention from the online community.
A) True
B) False
35. What are some external sources a copywriter could look at to find content ideas about a local business?
A) Customer feedback offline and online
B) Social media groups discussion
C) Trade shows, conferences, and workshops
D) Community events and developments
E) All of these
