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How and why do you think products acquire meaning to consumers 2 Can you see any potential negative consequences to marketing attempts to encourage purchases
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A product is a bundle of attributes features functions benefits and uses that a person receives in an exchange In essence the term product refers to anything offered by a firm to provide customer sati...Get Instant Access to Expert-Tailored Solutions
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Essentials of Contemporary Management
Authors: Gareth Jones, Jennifer George
5th edition
978-0077762469, 77762460, 978-0078029349, 78029341, 978-007743947
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