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1. How attrach'ye is the smoothie industry? How is the True Fruits positioned? 2. How should Daniel Aminah' Eilzerian, the strategic manager in charge of

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1. How attrach'ye is the smoothie industry? How is the True Fruits positioned? 2. How should Daniel Aminah' Eilzerian, the strategic manager in charge of True Fruits' lrrtemah'onal Expansion, conduct a market search? How did Bilnerian go from 192 to 33 potential new markets? 1Which criteria are the most important to consider in the market search? 3. Given the 33 countries considered as potential new markets to enter, which are the top three? 21. Bilner'ian focused on exporting as his mode of entry, is that the only or best way to enter? Do the selection criteria change if a different mode of euhyis employed

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