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1. How can an individual customer who buys a product which has a positive contribution margin lead to overall negative profitability for a company?

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1. How can an individual customer who buys a product which has a positive contribution margin lead to overall negative profitability for a company? 2. Why do we analyze the different components of operating income (growth, price recovery and productivity)? 3. What is the difference between the target costing pricing strategy and the cost-plus (cost- based) pricing strategy?

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