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1. How can PR practitioners use Klapper's reinforcement theory to persuade publics to take a certain action? Please provide credible sources 2. You are tasked

1. How can PR practitioners use Klapper's reinforcement theory to persuade publics to take a certain action? Please provide credible sources

2. You are tasked with creating a five-minute video for YouTube for your client. How could you repurpose this content effectively in four other channels? Why is it essential that we do this?

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