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1 . How did DeBeers invent the Engagement Ring Industry in the US ? What were the major strategies and tactics that it used to

1 .

How did DeBeers invent the "Engagement Ring Industry" in the US

?

What were the major strategies and tactics that it used to achieve this success?

2 .

How did the company replicate its success and change the "engagement industry" in Japan?"

3 .

How is the strategy working in Brazil? In China?

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