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1. How did Goya's strategic focus provide it with a competitive advantage? 2. Describe the Unanue brothers' desire to have Goya on every store

1. How did Goya's strategic focus provide it with a competitive advantage? 2. Describe the Unanue brothers' desire to have Goya on every store and every table across America. Is this a marketing goal or a marketing objective? Do you believe this is attainable?

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