1. How did Phillips become the leading electronics company in the world in the postwar era? What distinctive competence did they build? What distinctive incompetence? 2. How did Matsushita succeed in displacing Phillips as No. 1? What were its distinctive competence and incompetence? 3. What do you think of the change each company has made to date - the objectives, the implementations, the impact? What is the changes so far for both of them? 4. What recommendations would you make to Gerald Kleisterlee? To Eumio Ohtsubo