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1.- How do models of consumer decision-making consider ethical concerns of consumers? 2.- Using traditional decision-making models, outline an ethical luxury consumer's decision-making process.
1.- How do models of consumer decision-making consider ethical concerns of consumers?
2.- Using traditional decision-making models, outline an ethical luxury consumer's decision-making process.
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Research Methods For Managers
Authors: John Gill, Phil Johnson
4th Edition
1847870945, 9781847870940
