Question
1) How do the goals set for the marketing program in the planning phase relate to the evaluation phase of the strategic marketing process? 2)
1) How do the goals set for the marketing program in the planning phase relate to the evaluation phase of the strategic marketing process?
2) What would you do with the results of the evaluation if: a) you exceeded your goals? b) you fell short of your goals?
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Payroll Accounting 2017
Authors: Bernard J. Bieg, Judith Toland
27th edition
ISBN: 1305675126, 1305675124, 9781305888586, 1305888588, 978-1337734776
