1. How do unconscious factors influence consumer behavior?

2. Examine your decision-making behavior for the following product categories: peanut butter, toothpaste, bottled water, and ice cream. Indicate

(a) how much time and effort do you take in making a decision?

(b) how do you select the brand you purchase (which choice tactics do you use?).

Please make it as short and simple as possible

Also please keep it unique!