$1.$How do you relate the Goodlife's "swipe card" with "Relationship Marketing" strategy?

$2.$Discuss the $3$ main factors that lead to the problem of low customer retention rate faced by Goodlife$\mathrm{.}3.$

Goodlife uses very little advertising and the focus of their advertising is more to "call to action" rather than

"branding" page, $2^{nd}$ column of the case$).$ How this approach affects their employees hiring process?

$4.$Advice Goodlife on how to best manage the $"20-20-60$ phenomenon" to maximize their profits.

$5.$Elaborate on the "Internal Marketing" strategy practiced by Goodlife.