Question
1. How does an assessment of marketing environment forces assist in marketing opportunity analysis? 2. What are the main causes of the opening of strategic
1. How does an assessment of marketing environment forces assist in marketing opportunity analysis?
2. What are the main causes of the opening of strategic windows?
3. How can a business instigate environmental scanning?
4. Name the types of buying behaviour consumers use. List some products that you have bought using each type of behaviour.
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