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1. How does industrial/business demand differ from consumer demand? 2. What are the major components of a buying center? 3. What elements may be exchanged

1. How does industrial/business demand differ from consumer demand?

2. What are the major components of a buying center?

3. What elements may be exchanged by a buyer and seller when a purchase transaction takes place?

4. Why has relationship management attracted so much interest in business markets?

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