1. How does Lazada's "Mompreneur" Program generate value for their customers (both merchants and buyers) and how does Lazada capture / monetize / benefit from it? How does a program like this contribute to Lazada's longterm sustainability and profitability?

2. What value does Lazada bring to the market and to the economy or society at large through the Mompreneur program and through their business in general? Are there any externalities in this market? Explain. Should government intervene/support/regulate the market considering Lazada's power or role in the market?

3. How can small and medium-sized business take advantage of e-commerce platforms like Lazada and Shopee? What are important considerations for MSMEs in going online, and what recommendations would you make regarding consumer behavior, value creation/ capture, pricing, and dealing with competition?