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1. How does marketing create value, and how do firms become more value driven? 2. Describe a firm's stakeholders and how they are impacted by
1. How does marketing create value, and how do firms become more value driven?
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1 How does marketing create value and how do firms become more valuedriven Creating Value through Marketing Marketing creates value by identifying and satisfying the needs and wants of customers It ac...
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Business Ethics A Stakeholder And Issues Management Approach
Authors: Joseph W. Weiss
7th Edition
1523091541, 978-1523091546
