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1. How does one of your favourite brand use and integrate their different IMC communications tools? In responding to the question be sure to explain
1. How does one of your favourite brand use and integrate their different IMC communications tools? In responding to the question be sure to explain the brand you have selected to explore, what tools they use, why those tools were selected, and how those tools support one another. In your opinion, does the brand effectively utilize IMC? (10 marks)
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Cost Management Accounting And Control
Authors: Don R. Hansen, Maryanne M. Mowen
3rd Edition
0324002327, 978-0324002324
