1. How familiar are you with Artificial Intelligence.?

• Very Unfamiliar
• Unfamiliar
• Neutral
• Familiar
• Very Familiar

2. Would you be willing to pay for an app that uses AI for tours?

• Yes
• No

3. How do you personally think you would find using a AI app on a tour for the first time?

• Very Hard
• Hard
• Neutral
• Easy
• Very Easy4. How would this impact your willingness to pay for an AI app?
• More willing to pay
• Neutral
• Less willing to pay

5. My interaction with AI during a tour would be clear and understandable.

• Strongly disagree
• Somewhat disagree
• Neither agree nor disagree
• Somewhat agree
• Strongly agree

6. How would this impact your willingness to pay for an AI app?

• More willing to pay
• Neutral
• Less willing to pay

7. To what extent do you believe using AI would change how you were connected to your surroundings?

• Much less connected
• Less connected
• Neither more or less connected
• More connected
• Much more connected

8. How would this impact your willingness to pay for an AI app?

• More willing to pay
• Neutral
• Less willing to pay

9. To what extent would using AI change the personalisation of your experience on a tour?

• Much less personalised
• less personalised
• Neither more or less personalised
• more personalised
• Much more personalised

10. How would this impact your willingness to pay for an AI app?

• More willing to pay
• Neutral
• Less willing to pay

11. To what extent would your interest level be changed by using AI on a tour?

• Much less interested
• Less interested
• No change
• More interested
• Much more interested

12. How would this impact your willingness to pay for an AI app?

• More willing to pay
• Neutral
• Less willing to pay

13. Rank the order which items would most affect your overall experience while using a AI app.

• Ease of use
• Interactivity
• Prefer not to say

What is a good research question that should be answered using the data from this survey and then make up 4 hypothesis that can be analysed from the analysis of the data from the survey using SPSS.