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1. How has it been successful for so long? Can its success be replicated by others? Why or why not? 2. What role does Southwest's
1. How has it been successful for so long? Can its success be replicated by others? Why or why not? 2. What role does Southwest's human capital management system play in the overall strategy of the firm? 3. Was culture really that important for Southwest? Could it have achieved the same result with more formal culture? Why or why not? 4. How is Herb Kelleher's leadership approach similar or different from Jack Welch's leadership
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