1. How has The Body Shop continued to address the four components of corporate social responsibility?

2. What is your assessment of The Body Shop's response to Jon Entine's Business Ethics article? Has The Body Shop misrepresented itself to stakeholders, and if so, how?

3. Jon Entine and others have accused The Body Shop of using intimidation to stifle critics. Does this appear to be a valid criticism? Was The Body Shop justified in hiring Hill & Knowlton to conduct a public relations campaign?

4. Has The Body Shop's reputation been dam- aged by the incidents in this case? How might the company improve its reputation? Do you believe the steps described in this case,

including the hiring of an advertising agency, will help or hinder these efforts?

5. Describe the roles you believe Gordon and Anita Roddick should play in The Body Shop's future operations. How might a stock- holder, a customer, a supplier, and an em- ployee assess the roles that the Roddicks should play?