$1.$ How is livestream commerce transforming the strategic approach to the marketing mix in the digital age? Consider how it might influence product development, pricing strategies, distribution channels, incentives, and promotional tactics.

$2.$ In what ways do livestream commerce platforms offer unique opportunities for customer engagement compared to traditional e$-$commerce and physical retail channels? Discuss with examples.

$3.$ Livestream commerce can be seen as a double$-$edged sword; it offers immediacy but can also pose risks in terms of brand reputation and customer service. How should marketers navigate these challenges? How can brands leverage this to enhance customer loyalty and lifetime value?

$4.$ Think of one of your favorite products. Discuss the five objectives listed in the Robertson article and how you might apply livestream commerce to the product you chose. With the incorporation of livestream commerce, how would they need to adapt their content strategies to cater to this format?