Question
1. How is positioning an offering for new customers different from positioning for existing customers? 2. Define the business segments addressed and positioning of your
1. How is positioning an offering for new customers different from positioning for existing customers?
2. Define the business segments addressed and positioning of your business school or marketing program. What could your school do to change or improve your target segments chosen? Your positioning?
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Get StartedRecommended Textbook for
Global Strategy
Authors: Mike W. Peng
5th Edition
0357512367, 978-0357512364
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