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1. How is positioning an offering for new customers different from positioning for existing customers? 2. Define the business segments addressed and positioning of your

1. How is positioning an offering for new customers different from positioning for existing customers?

2. Define the business segments addressed and positioning of your business school or marketing program. What could your school do to change or improve your target segments chosen? Your positioning?

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1 Positioning an offering for new customers typically involves creating awareness generating interest and establishing credibility in the market It fo... blur-text-image

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