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1) How Marketing impact today's business. 2) What Marketing do for the common business structure. 3) How a businesses can apply Marketing when building their
1) How Marketing impact today's business.
2) What Marketing do for the common business structure.
3) How a businesses can apply Marketing when building their service and/or product.
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
