Question
1 How might the social surroundings of multiple family members shopping together influence the consumer decision process? 2 How might the physical surroundings of a
1 How might the social surroundings of multiple family members shopping together influence the consumer decision process? 2 How might the physical surroundings of a Vietnamese supermarket influence the purchase decisions of middle-class urban Vietnamese consumers?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
