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1. How should sport public relations professionals cultivate relationships with the media? 2. How should a press release be written, and what information needs

1. How should sport public relations professionals cultivate relationships with the media? 2. How should a press release be written, and what information needs to be given? 3. How should organizations develop a crisis management plan? Why is a crisis management plan integral to protecting the overall image of a sport-focused organization?

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Answer 1 Cultivating Relationships with the Media Strategy Build Personal Connections Establish personal relationships with key journalists and media professionals Provide Value Offer exclusive storie... blur-text-image

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