1. How, specifically, does marketing create place, time, and possession utility? 2. What is relationship marketing? 3. How is a marketing-oriented firm different from a production-oriented. firm or a sales-oriented firm? 4. What are the major requirements for a group of individuals and organizations to be a market? How does a consumer market differ from a business-to-business market? 5. What are the major components of a marketing strategy? 6. What is the purpose of market segmentation? What is the relationship between market segmentation and the selection of target markets? 7. What is a marketing plan, and what are its major components? 8. What are the major sources of secondary information? 9. Why do marketers need to understand buying behavior?