1. How “unemployment trend” can be an opportunity for businesses? State it briefly. (2 marks)

2. How firms create value? State it briefly (2 marks)

3. In analyzing an industry, the “Bargaining Power of Suppliers” as one of Porter’s Five-Force Model influences buyers not to change their suppliers easily because of the existence of Switching Cost. What Switching Cost does mean? (2 Marks)

4. The three levels of strategy can be differentiated based on four (4) main criteria. What are those four main criteria? (3 Marks)