Question
1. How will the communication capabilities of the Internet impact the ability of business customers to receive feedback from customers? 2. Explain what promotion can
1. How will the communication capabilities of the Internet impact the ability of business customers to receive feedback from customers?
2. Explain what promotion can do and what it cannot do.
3. How are the promotion mix variables interrelated? Why is it necessary to coordinate efforts between the variables?
Step by Step Solution
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Step: 1
1 The communication capabilities of the Internet significantly impact the ability of business customers to receive feedback from customers in several ways Realtime Feedback Internet communication allo...
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Calculus
Authors: Ron Larson, Bruce H. Edwards
10th Edition
1285057090, 978-1285057095
