1. How would you explain the success of Southwest Airlines?

2. In line with the question no.1 above, how would you think SouthwestAirlines implement its business strategy?

3. What are the company's advantages and disadvantages (if any)? What isunique about Southwest Airlines?

4. What are the lessons learned from the success of the company: forcompanies in the same industry (i.e., airlines), and for the ones outsidethe industry (such as yours)?

5. How would you think Southwest Airlines would perform after adaptingto Covid-19 pandemic situation?