1) I believe Etsy has a standard business model because they didnt reinvent the business model of connecting art sellers with buyers looking for rare handcrafted artisian art. However just like Amazon they were very early in 2005 to transfer this business model to the internet. Etsy is a Traditional Retailer Business Model because just like Amazon Etsy doesnt mostly sell any products from Etsy but is an online platform. The platform allows any seller to use Etsy in order to reach a huge audience and sell their products to buyers looking for artisian products. Etsy makes money by three revenue streams, 20 cents per item listed, 3.5% percent commission of every sale, advertising platform, payment processing and website hosting (promotion of the sellers personal website thats also on Etsy. 2) Etsys stakeholders are first the creators of Etsy and other people who have alot of money invested in the company. These are the people who if Etsy goes bankrupt they will be hurt financially and repaid through capital investment. The stakeholders only make up one piece of the shareholders that benefit or get hurt by the companies success or failure. Etsy suppliers and buyers are the millions of people who keep Etsy running everyday through their sales and shipment from regular website users and the users purchasing these products. The employees are also shareholders as they depend on Etsys success.