$1.$ I want you each to select just one strategy and describe what it would look like for Delta to engage in your selected strategy.

$2.$ Discuss what considerations you would need to make given the Life$-$Cycle that the Industry is in$\mathrm{.}9$ Growth Strategies

Intensive $-$ doing more of what we currently do$.$

Market penctration $-$ selling more of our current product to our current

market$/$customers $($cg$,$ more Burger Kings in Cape Girardeau$)$

Market development$-$ selling the same product, but to a new market $($opening a

Latino restaurant in Sikeston$)$

Prosuct develogement$-$improwing on a current product and selling it to the current

market $($cg$,$ Whopper, Whopper with cheese$)$

Innowation $-$ Original or novel ideas

Innovation $-$ Create a new product life cycle and thereby make similar existing

products obsolete

Integrative $-$ working up and down the product chain.

Vertical Integration $-$ Backwand $-($buy suppliers$)($c$.$g$,$ US Steel buying coal mines$)$

Vertical Integration $-$ Forward $($buy customers$)($c$.$g$.,$ US Steel buying GM$)$

Harizontal $($buy competitors$)$

Diversification $-$ doing things we don't currently do$.$

Concentric$-$new product, technically related, new market $($c$.$g$,$ Holiday Inn buying

Panera$)$

Conglamenate$-$new product, technically unrelated, new market $($c$.$g$,$ Holiday Inn

buying Delta Steam Ship Lines $[$hauls coal$])$

Honixontal $-$ new product, technically related, current market $($e$.$g$,$ Coke moving into

Desani bottled water$)$

$3$ Survival Strategies:

Turnaround $-$ retrenchment through one or both of the following:

A$.$ Cost reduction

B$.$ Asset reduction

Divestiture $-$ if retrenchment fails, sale of a firm or a major component of a firm

Liguidation $-$ firm is sold in parts, occasionally as a whole, for its tangible asset value,

can be a bealthy practice.

Life Support Strategy:

Bankruptcy $-$ usually takes on one of the two following forms:

A$.$ Liquidation bankruptcy $(Ch7)-$ complete distribution of assets to creditors at

a fraction of amount owed

B$.$ Reonganization bankruptcy $($Ch $11)-$ ask creditors to temporarily frecze chims,

convinee creditors they have good strategic plan, provides maximum payment

of debt in the future if successful

$3$ Partnership Strategies:

loint Ventures $-$ a commercial entity is created by two or more capable parent

companies, and equity position is taken.

Strategic$-$Alliances $-$ companies involved take no equity position in each other, in