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1. I want you to try and figure out the LTV (lifetime value) of a customer who buys a raft that costs $1,695. Assume a

1. I want you to try and figure out the LTV (lifetime value) of a customer who buys a raft that costs $1,695. Assume a 100% margin (while selling direct) and that the average customer only buys one boat in their lifetime.

2. Then based on that, try and estimate how much it would be reasonable to spend on bringing a new customer on board. That is the cost per acquisition.

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