Question
1. Identify 5 pairs of technology. Each pair must include an incumbent/old technology A which has been/being threatened to be discontinued by another technology B.
1. Identify 5 pairs of technology. Each pair must include an incumbent/old technology A which has been/being threatened to be discontinued by another technology B. Identify which is the incumbent, and identify which of the 2 is the challenger.
2. Describe the S-Curve of the Smartphone technology. Give timelines. Describe the events that happened in each stage of this technology's S-Curve.
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
