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1. Identify a brand that draws on country of origin imagery. Is the connection authentic or imagined? 2. Identify brands that have drawn on diasporas.

1. Identify a brand that draws on country of origin imagery. Is the connection authentic or imagined?

2. Identify brands that have drawn on diasporas. How did they enter the market and why might a diaspora targeting strategy be effective?

Reference: Global BrandingPowerPoint and Word Document

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