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1. Identify a product or service that you would like to change their marketing approach. This must be a tangible consumer product or a service-based
1. Identify a product or service that you would like to change their marketing approach. This must be a tangible consumer product or a service-based company. For example, a cruise line that would chan
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Modern Management Concepts and Skills
Authors: Samuel C. Certo
13th edition
133059928, 978-0133059922
