1 -Identify a specific brand that has developed a high level of brand equity. What subject aspect of that brand established its brand Equity?

 

2- Target owned several private label plans in different categories, including. Merona and Xhilaration clothing. Threshold home furniture and decor and Archer farms food. Creating all of these brands is complex and expensive. Would it be better for target to market all these goods under a target brand? Why do you think Target creates and supports individual brand names instead of using the target brand?

 

3- Consumers have become increasingly aware of the amount of packaging that is used for certain products and the possible environmental impact of disposing of packaging materials into the natural environment. Choose a product that you believe would change its packaging. How would you change the packaging? Do you feel these changes would make the product more desirable for customers?