Question
1. Identify and justify the most appropriate internationalization theories that explain the internationalization (initial international expansion from the US to other host countries) process of
1. Identify and justify the most appropriate internationalization theories that explain the internationalization (initial international expansion from the US to other host countries) process of these two companies. - Facebook - Walmart
2. Explain the key determinants of National Advantage with appropriate examples for each determinant.
3. discuss the role of International marketing research and its benefits for a company that operates in the international market
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Introduction To Materials Management
Authors: J. R. Tony Arnold, Stephen N. Chapman, Lloyd M. Clive
7th Edition
7111455517, 978-0131376700
