1. Identify the importance of strategy for the performance of an organization.2. Analyse the macro-environmental issues and competitive market forces that affect an organization.3. Assess an organization's competitive strengths and weaknesses.4. Critically evaluate the strategic options available to an organization.5. Deeply understand the processes available to evaluate, select and implement strategy.6. Critically appraise different approaches for developing and implementing strategy and strategic change within an organization.

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