1. Identify the two issues Keon is facing here.

2. Assess the situation of each of the issues seperately

3. Analyse the two issues identified

4. make recomendations for each of them

Keon has asked Meena about pricing and costing of the limo services and has made his own plans, should he acquire the business. In terms of budgeting resources, Keon is planning to use two limos for regular customers and the other two for non-regulars. Here is a detailed breakdown of non-regular customer averages for a single limo (weeknights are Monday through Thursday): Keon can currently borrow up to $150,000 at a 5.50% rate. In addition to the $70,000 in a trading account, Keon has a $10,000 balance in his checking account. He feels that this money could comfortably last him three months as his living expenses are quite low. Since Meena hasn't advertised very heavily (she currently pays $300 a month for advertising on Google and $150 a month for a small spot in the local paper), Keon is thinking of adding some more aggressive marketing. He believes that paying for a trio of large billboards around the city could boost annual sales by 25% (with proportional increases in vehicle costs). Each billboard would have an initial cost of $1,000, followed by $500 monthly