1. Identify your target market - the industry and a couple of firms that you desire to work for 2. Describe characteristics of that market that attract you. 3. Describe your current job, areas of interest, and goals for the class. 4. Present your "Marketing Mix = Your 4 P's" Your Product - describe unique things about yourself that make you attractive to your target market Your Place - identify locations (i.e., cities) where you would be available Your Price - identify minimum salary and benefits you would expect Your Promotion - describe how you can communicate your product offering (i.e, your professional/personal competitive advantage) to your target market (i.e., a future employer). For example, are you engaged in social networking, attending industry events, utilizing career center, etc.?