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1. If a media plan calls for 276 TRPS and the reach is 82% of a target universe of 21,068,300 what is the average frequency
1. If a media plan calls for 276 TRPS and the reach is 82% of a target universe of 21,068,300 what is the average frequency
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Management A Practical Introduction
Authors: Angelo Kinicki, Brian Williams
5th edition
978-1111821227, 9781133190363, 1111821224, 1133190367, 978-0078112713
