Question
1. If you are a marketer of Brand A, now you want to enter market B, how to know if your target consumer loves your
1. If you are a marketer of Brand A, now you want to enter market B, how to know if your target consumer loves your brand? USING MCDONALD AND KFC AS YOUR CASE REFERENCE
2. What is the relationship between your brand with them?
3. How to know if your target consumer loves your brand? Outline what you are going to do.
4. Present a simple interview questions list and questionnaire. Some simple interview questions for BrandP
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Strategic Management In The Hospitality Industry
Authors: Mike Olsen, Michael D Olsen
2nd Edition
0471292397, 9780471292395
