1. If you are about to put up a business here in Lucena City, Philippines. or have to opportunity to franchise a business. What particular business would it be? (name the company) and what particular marketing research would you do to ensure the viability of your franchise business. Discuss.

2. You are a Marketing Research Director of a Premiere Bank , a local bank located in Quezon Province, Philippines. a place where businesses abounds. Management has asked you to evaluate the demand potential for cheque or checking account in your area. What method of research should you use for this project? Discuss.

3. What is the importance of determining/knowing the research problem in conducting marketing research.

4. Explain two essential Interviewing Tips.

5. In the business world of the 21st century , will it be possible to make critical marketing decisions without marketing research . Why or Why not? Discuss your answer