1. If you were in the business of selling books, how would you differentiate your business from other similar businesses? Discuss the 4 ways location, service, physical characteristics and product image. Differentiate between a horizontal merger and a vertical merger. How would you classify the merger between Facebook and lnstagram? Explain the reason for oligopolies such as Facebook, to undertake such strategy. What are the sources of barriers to entry in Monopoly? In each case, explain how each of these barriers protects the established producer