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1) If you were in the business of selling books, how would you differentiate your business from other similar businesses? Discuss the 4 ways -

1) If you were in the business of selling books, how would you differentiate your business from other similar businesses? Discuss the 4 ways - location, service, physical characteristics and product image.

2) What are the sources of barriers to entry? In each case, explain how each of these barriers protects the established producer.

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