Question
1. If you were the marketing manager of the company, what will be your strategies for 3 years as pandemic will last for 5 years
1. If you were the marketing manager of the company, what will be your strategies for 3 years as pandemic will last for 5 years and we are in its 3rd year? Show your strategic marketing plan.
2.What is Total Quality Management (TQM)? What concepts are used to implement an
effective TQM program? Explain them. How are they related to Deming's 14 points?
3. What process strategies does organization/company usually use? Discuss the key
factors does company/organization consider in choosing its process strategy? What
competitive advantages company/organization (producing goods or service) has by
using different process strategy?
4.Discuss the main mechanisms used in Performance Management System and explain the
different options that can be used within them. Use organizational examples as appropriate
to support your answer.
5. The financial statements are composed of the following:
a) Balance Sheet/Statement of Financial Position
b) Income Statement/Statement of Comprehensive Income
c) Statement of Changes in Equity
d) Statement of Cash Flows
e) Notes to the financial statements
As financial manager, how the above mentioned financial statements are being used to
achieve the overall goal of corporate finance"Increasing the Overall Value of the
Company"
6. If your clan is the owner of a restaurant chain for 30 years having 50 branches and due to
pandemic, all branches were closed and just bouncing back when the situation is getting
better, however, the operational costs is too high and just decided to open only half of the
branches to lessen the cost and to earn little profit. If you are the one assign to do
marketing, provide an Integrated Marketing Communication strategy to bounce back and theobjective is to open all branches in January 2023.
7. Because of the large voluntary turnover of employees in most firms, it is common to fill thesame position with external hires on a regular basis. Businesses should construct a properassessment and evaluation of underlying difficulties, as well as a plan to handle the attritionissue, despite the fact that it is a crucial HR job. What can be done in this case to pinpointthe elements that contribute to high turnover rates? Provide staffing solutions that would bemost suited to meet the aforementioned need, as well as an explanation of how this wouldimprove the situation.
8."The higher the risk, the higher the return". What does the statement mean? Explain and citeexamples.
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