1. I'm sure things have changed since this book was written. What are the latest trends in social media?

2. What is considered the earliest form of social media?

3. How is your favorite athlete using social media?

4. Does your favorite sports company use different messaging for each type of social media category?

5. How did Twitter gain traction? Is your favorite athlete active on Twitter?

6. How is Brooks using Pinterest? What other sports brands are succeeding on

Pinterest?

7. Why would a company want to cross-promote its social media sites?

8. How are social circles infiltrated by these sites?

9. How is your favorite team using social media? Describe its social media plan.

10. In your opinion, what company in the sports industry has the most unique social media strategy? Describe that strategy.

11. Has social media ever influenced your choice of a purchase?