Imagine you are the marketing director for a company that makes fruit snacks for kids. The snacks aren’t so much fruit as they are sugar, water, and artificial dyes; but kids love them and they are individually wrapped for ease of use by busy parents. Your company needs to increase sales by 50% in the next quarter and your boss has put this burden on you. Write copy for a print ad to run in “Mom’s World” magazine that uses an emotional appeal to get busy moms to buy your product and give it to their children.