1. IMC (Integrated Marketing Communications) places the role of unifying the promotional effort in the hands of the sales department, which traditionally has the greatest influence on sales and revenues.

True Or false?

As a store manager, you recognize the importance of customer service as a competitive tool. You find that customers in your store spend too much time looking for assistance before being "waited on." As a result, you decide the best thing to do is to

Question 8 options:

	change your store's retail atmospherics to give a more "you're on your own" look.
	convert your store to a self-service form of operation.
	establish a layaway plan and credit department to facilitate payment for merchandise.
	hire more sales personnel and implement a "customers come first" program.

A company may be able to market its product successfully at a higher price due to the product's

Question 9 options:

A)	trademark.

B)	brand mark.

C)	high brand equity.

D)	trade name.

Retailers, both large and small, perform the major distribution channel activities that result in the creation of time, place, and ownership utilities.

Question 13 options:

	True
	False